Prudential: Hongkongers’ Financial Wellbeing Lowest in Asia
Within Asia, Hong Kong scored the lowest in financial wellbeing, according to a study by insurer Prudential, with access to financial solutions interestingly being one of the factors.
At 52.5 out of 100, Hong Kong scored the lowest in financial wellbeing across Asia, according to Prudential’s Financial Wellbeing index. Vietnam scored the highest at 65.1 with the average in the region being 58.9.
Despite being a major global hub, just 8 percent strongly agree they have access to the financial services and products that they need for success – the lowest in Asia – compared to the regional average of 18 percent.
Tapering by Age
By age, confidence tapered as individuals get older with those being 18-35 years old scoring the highest in financial wellbeing at 59.8 followed by 36-49 years old (58.2) and 50-60 years old (57.7). Overall, just one in three say they do not need to keep earning in retirement while 45 percent believe they could handle a major unexpected expense in the future.
«Longer lifespans across Asia are transforming expectations around financial wellbeing. Customers today are looking beyond financial products – they want confidence, clarity, and a partner who would guide them towards a future that they can genuinely look forward to,» said Angel Ng, regional CEO, Greater China; group customer, wealth and product, Prudential.
The index measures the financial wellbeing of 7,707 adults aged 18 to 60 across eight markets in Asia (Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam) based on four dimensions: present financial security and freedom of choice as well as future financial security and freedom of choice. It was conducted from September to December 2025 through an online quantitative survey.
