Sun Life Hong Kong Reports Strong APE Growth
Sun Life Hong Kong Limited reported record-breaking growth in 2025, with full-year new business reaching HK$11.8 billion in Annualized Premium Equivalent (APE), according to provisional industry data.
The figure marks a 46% increase from a year earlier and represents the company’s highest-ever annual performance, placing it among the top five non-bank insurers in the market.
Growth was driven by strong results across all major distribution channels. The broker segment led the surge, with APE jumping 144% year-on-year to maintain its position as the top-ranked channel in the market. The agency channel also performed strongly, rising 50%—well above overall industry growth—while bancassurance climbed 53%, as the company reported.
Sun Life Hong Kong said its products continue to resonate with high-net-worth clients, with average premium sizes ranking among the top three in the industry.
Chief Executive Officer Clement Lam described 2025 as a «landmark year,» highlighting the success of the company’s multi-channel distribution strategy and sustained momentum across its business lines.
Looking ahead, the insurer plans to deepen its focus on high-net-worth clients, while accelerating digital transformation and expanding the use of artificial intelligence to enhance customer experience and deliver more personalized services.
The company’s strong performance comes alongside a recent credit rating upgrade from S&P Global Ratings, which raised Sun Life Hong Kong’s financial strength rating to “AA” with a stable outlook, citing its strategic importance within the broader group and solid growth trajectory.
