Broadridge: GenAI Moves From Experimentation to Execution
Financial institutions are increasingly moving towards scaled execution in the use of GenAI, with a significant portion seeing measurable business benefits, according to tech solutions provider Broadridge.
Artificial intelligence (AI) is being viewed as having the most business impact among next generation technologies, including cloud, with 80 percent of firms reporting the use of generative or predictive AI in operations, according to Broadridge’s sixth annual «2026 Digital Transformation & Next-Gen Technology Study», up from 31 percent a year ago.
Concerns about return on investments from generative AI has fallen from 42 percent to 33 percent. The portion of firms seeing measurable business benefits from GenAI increased by 13 percentage points to 27 percent.
Adoption in Asia
Within Asia Pacific, adoption is also on the rise with 34 percent of firms in active production use of agentic AI in select functions. 28 percent of firms in the region are already seeing benefits or returns from investments in generative AI and 25 percent see the same from agentic AI.
«AI proved the industry can modernize at speed,» said Germán Soto Sanchez, chief product and strategy officer at Broadridge.
The study is based on a survey of more than 900 financial services technology and operations leaders across wealth management, capital markets, and asset management.
