UBS' Asia DPM Offering Expands From CS Integration
The integration of Credit Suisse into UBS has led to not only more assets in the wealth business but also a wider breadth of products, including for discretionary portfolio management, global head of investment management Solita Marcelli told finews.asia.
Many high net worth individuals have historically invested with a strong geographic bias to their home market, leading to greater concentration. However, their riches are being passed on to a new generation of clients who are «increasingly investing with a more global mindset and desire for diversification», according to Solita Marcelli, global head of investment management, UBS Global Wealth Management.
«As a result, we are seeing a lot of momentum in discretionary portfolio management (DPM),» Marcelli said in an interview with finews.asia.
The bank recently announced that its DPM platform «UBS My Way», which targets high net worth clients, crossed a key milestone with $30 billion of invested assets globally.
APAC's Rising Market Share
The trend of growing DPM demand also applies in Asia Pacific, which was previously known as a market with less delegation and more hands-on trading. In 2025, APAC led all regions for UBS globally in net new assets with $62.5 billion in 2025, resulting in invested assets reaching a total of $795 billon.
«Historically, Asia accounted for a limited share but in 2025, it had very strong DPM flows compared to other regions,» Marcelli shared without providing specific figures.
Post-Integration Product Shelf
While a portion of the DPM flows can undoubtedly be attributed to the sheer amount of newly onboarded clients and assets, Marcelli highlights that an enlarged shelf due to newly imported products from Credit Suisse via integration also played a role.
«A good example in this region is the introduction of pure Asia-focused portfolios – we previously had Asia-biased portfolios. Another example is Australia-only equity portfolios which we onboarded following our reentry into the onshore market,» she explained.
«With this expanded offering, we are able to provide differentiated solutions not only locally but also for our global client base to further diversify their portfolios.»
Focus Area in 2026
And moving forward, the Swiss wealth manager will continue to look to further broaden its product offering to meet changing client needs. According to Marcelli, this includes access to lesser known funds.
«One area we are focused on in 2026 is to provide clients more exclusive access to certain types of funds, in both the public and private markets,» she said. «Our platform already includes funds from the big houses but we want to provide more, especially for family offices that can already access such names elsewhere.»
