OCBC’s Insurance Unit Launches HNW Proposition

OCBC’s insurance arm Great Eastern has launched a new proposition specifically for wealthy individuals and families across Asia.

Great Eastern has unveiled a new proposition specifically designed for high net worth (HNW) individuals and families called Great Eastern Private, according to a statement.

The offering will combine tailored HNW insurance solutions with a curated panel of expertise and services across seven domains. This includes next generation leadership, family advisory and trust services, health and longevity, international tax advisory, legal advisory, philanthropy and global lifestyle concierge.

In partnership with Singapore Management University Executive Development, the insurer will also host cross-generational family program with founders and family members exploring topics such as values, enterprise continuity, leadership transition, and long-term legacy.

Hewton Fair Suite

In addition, HNW clients will have access to an exclusive space called the Hewton Fair Suite, in reference to Great Eastern founder Alfred Hewton Fair, which will include on-site medical services in partnership with Raffles Medical Group.

«As clients successfully accumulate wealth, the focus is now shifting to preserving, and transferring wealth intentionally, efficiently and meaningfully,» said Great Eastern CEO Greg Hingston.

«The launch of Great Eastern Private is a strategic move to invest in capabilities and services to respond to this customer need and the commitment to remain the trusted insurance partner of customers across every stage of life and across generations.»