Golden Visa Adviser Recruits Marketing Head for Expansion
Singapore-based investment migration firm EC Holdings has appointed a new business development chief. Shermin Chen comes to the role from a career in marketing.
EC Holdings has named Shermin Chen Chief Business Consultant, the company said on Thursday. She is tasked with expanding the firm's reach, building strategic partnerships and strengthening ties with industry stakeholders.
The Singapore-headquartered firm advises wealthy individuals and families on citizenship and residency by investment programmes. According to its own figures, it serves clients from more than 100 countries.
From Pet Care to Passports
Chen joins from Lotusia Group, where she had been Head of Marketing since March 2025. Before that, she headed marketing at HICC Pet and held senior marketing roles at Welchman Keen and Tata Consultancy Services, where she was responsible for Singapore, South Korea and Taiwan.
EC Holdings credits her with more than 14 years of experience in marketing, business growth and regional market development. She holds a bachelor's degree in commerce from Curtin Singapore.
Relationships as a Growth Engine
Chief Executive Philippe A. May said building partnerships and maintaining trusted relationships remain «central to our growth». Chen, he added, brings commercial insight and a strong grasp of market dynamics.
Chen herself said she aims to broaden the firm's reach and help "more individuals and families achieve their international mobility goals".
