Singapore’s Longbridge Bets on AI Agents to Transform Investing
Singapore-based Longbridge has launched a conversational AI investing platform, joining a growing race among financial firms to redefine how investors interact with markets.
Longbridge on Wednesday introduced what it describes as an «AI-native» investing platform, centred on the idea that investors should interact with markets through natural-language conversations rather than conventional menus, charts and research tools. The company said the new platform will initially be rolled out in Singapore before expanding further.
From chatbot to investing agent
Rather than positioning AI as a simple research assistant, Longbridge has developed four interconnected products covering market analysis, portfolio monitoring, trade preparation and investment review.
At the centre of the ecosystem is an AI investing agent that continuously monitors market developments relevant to an investor’s portfolio, suggests potential actions and drafts investment plans. Trade execution, however, remains subject to investor approval, following what the company describes as a «human-in-the-loop» approach.
Another component allows investors to access market data and analytical tools directly through widely used AI assistants such as ChatGPT, Claude and Gemini, reflecting a growing trend towards integrating financial services into existing AI ecosystems rather than requiring users to adopt dedicated applications.
Race to redefine digital investing
The announcement comes as financial institutions worldwide intensify efforts to commercialise generative AI. Banks, asset managers and brokerages are increasingly deploying AI for investment research, portfolio construction, client servicing and operational efficiency.
Longbridge argues that conversational AI represents the next step in the evolution of online investing by making sophisticated investment tools accessible through natural-language interaction. While the company describes its platform as the world’s first «AI-native» investing solution, the term is its own definition rather than an industry standard.
Singapore as an AI hub
Longbridge also used the launch to underline Singapore’s ambitions to become a leading centre for AI-driven financial services.
The company said the platform was designed and built in Singapore and announced plans to establish an AI laboratory in the city-state, working with universities and industry partners to further develop AI applications for financial markets.
Chief Executive and Co-Founder Nowa Zhu said conversational interfaces could fundamentally reshape how investors engage with financial markets.
«Instead of asking investors to navigate increasingly complex platforms, we believe investing should begin with a conversation,» he said.
