StanChart Mixes Soccer and Investing in Marketing Campaign
UK lender Standard Chartered has launched a new marketing campaign bridging the world of English football and investments.
Standard Chartered has launched a global marketing campaign called «Invest Like Champions» developed in partnership with Liverpool Football Club (FC), according to a statement. Within the context of Standard Chartered's «Signature CIO Funds» – globally diversified portfolios reflecting the bank’s house views – the campaign maps «key roles of Liverpool FC players on the field to distinct wealth investment tactics».
«Telling a role-based story through the lens of football translates sophisticated investment thinking into relatable and inspiring content for our target audience, while our focus on digital, video and social platforms ensures our position appears in the moments and formats where engagement is most natural,» explained Haymans Fung, global head of wealth and retail bank marketing at Standard Chartered.
The campaign will run in Hong Kong, Singapore, Malaysia, Brunei, mainland China, Taiwan, Korea, UAE, Bahrain, Kenya, Nigeria and Jersey, from February to April 2026.
