FWD Completes Build-Out of High Net Worth Hub in Asia

Hong Kong-headquartered insurer FWD has finished the build-out of its hub for serving high net worth individuals in Asia.

FWD completed the build-out of its high net worth (HNW) hub in Asia under its separate brand, FWD Private, according to a statement. This includes the full deployment of its new FWD Private Lounge in Hong Kong.

«The FWD Private Lounge is designed for preferred partners to host exclusive engagements and deliver a refined, personalized experience to our customers,» said Shelyne Shum, chief partnership distribution officer at FWD.

Indexed Universal Life Product

As part of broader efforts to enhance its HNW offering, FWD Private has also launched an indexed universal life product that combines uncapped index returns with a minimum guaranteed return.

Established in 2023, FWD Private targets HNW and ultra-HNW customers by offering onshore and offshore insurance solutions, including legacy planning. The business operates out of three jurisdictions: Hong Kong, Singapore and Bermuda. Its products are primarily distributed via international brokers across Hong Kong, Singapore, Dubai and Switzerland.