The private banking and management consulting veteran will help support the growth of RBC Wealth Management's China market business.

The wealth management arm of the Royal Bank of Canada has appointed Ida Lew as director, head of strategic initiatives, Greater China, a newly created role in which she will focus on furthering RBC’s relationships with Asia’s global families in the region, it announced in a statement on Thursday.

Lew will work with Beijing-based Belle Hu, associate director, Business Development, who joined the firm earlier this year, to drive these efforts, the announcement said. Based in Hong Kong, Lew reports to Ignatius K.K. (Iggy) Chong, head of private banking, Greater China and Michael Reed, head of wealth management, Southeast Asia.

Lew joins from Credit Suisse, where she was involved in strategic recruiting and prospect management for five years. She previously was a business manager at UBS for five years, covering China and Japan markets of both HNW and UHNW segments, and a management consultant at Deloitte for more than 11 years.

Key Market

«The China market is key to our strategy serving Asia’s global families, which are, for RBC, families with cross-border presence across multiple jurisdictions, specifically Canada, the U.S. and the U.K.,» said Chong.

The firm has bulked up in Asia this year, with more than 10 new private bankers and two senior wealth planning hires. RBC has about 2,000 employees in Asia working across wealth management, global asset management, capital markets and investor and treasury services.