Eastspring Investments launched a new Shanghai office as a full-service investment and distribution office, in a move that expands their presence in China.

Eastspring Investments has launched a Shanghai office that aims to serve the investment needs of qualified high-net-worth individuals and institutional investors in China.

«We are committed to serving the long-term protection needs of the Chinese people and helping safeguard their financial future,» said Nic Nicandrou, chief executive of Prudential Corporation Asia, in a media statement. Eastspring Investments is a member of Prudential (U.K.)

About 20 Staff By the End of 2019

Eastspring currently employs 11 people in its Shanghai office, including five investment professionals, and is looking to have 20 staff by the end of 2019. Earlier this year, Eastspring announced the appointment of Michael Lu, General Manager, China, who joined from Robeco, where he led their China business for more than 10 years.

In June, industry veteran Michelle Qi joined Eastspring as Chief Investment Officer, Equities, China.

Providing Financial Security

«We see China as a central part of Prudential’s success, now and into the future. We have provided financial security for generations of families from industrial workers in Victorian Britain to over 24 million financial services customers around the world today,» Nicandrou added.

Prudential was the first U.K. life insurer to enter the China market in 2000 with a joint venture with CITIC Group. Today, Prudential has a presence in 85 cities.