UBS wasn’t particularly successful in predicting the world champion in football. The Swiss bank now hired a Goldman Sachs expert to bolster the team which regularly grabs the headlines.

The UBS Evidence Lab generates excellent headlines. The analytics team, a unit of the company’s investment bank, in the past dissected an electronic car, used artificial intelligence tools to analyze historic stock exchange pricing and – as most observers know – falsely predicted the likely champions of the World Cup in Russia.

Analysis of Real Interest for Clients

Jansen 160.jpgThe aim of the laboratory is to generate analysis that is of real interest to the bank’s clients. The bank is happy to spend money on bolstering this alternative approach and has hired Ronald Jansen (pictured left). The expert was named head of the data laboratory of the investment bank in New York. He worked at Goldman Sachs for 13 years, and was a managing director since 2010, according to a report by «Efinancialcareers».

Jansen studied engineering and acquired a PhD in bioinformatics at University of Yale. He did research on the behavior of cancer cells using computer simulation before Goldman Sachs hired him.