Saxo Names New APAC Institutional Head
The digital broker has appointed Gift Muthita Anankaphannan to lead its institutional business across Asia-Pacific as the company looks to accelerate growth in one of its key markets.
Saxo has appointed Gift Muthita Anankaphannan as Regional Head of Institutional Business for Asia-Pacific, according to a statement released Thursday.
Based in Singapore, Anankaphannan will lead the digital broker’s institutional business across the region and work with clients and partners to further expand Saxo’s offering.
She previously served as a Senior Relationship Manager at Saxo and brings more than 16 years of experience spanning the technology and institutional financial services sectors.
Google and Bloomberg Experience
Before joining Saxo, Anankaphannan spent more than a decade at Google, where she held senior positions in sales, product strategy and go-to-market execution. Her work also included AI-powered solutions.
She began her career in financial services at Bloomberg, specializing in equities and equity derivatives and supporting traders, analysts and portfolio managers with data-driven insights.
«Gift brings extensive experience working with institutional partners and a deep understanding across both halves of Saxo’s FinTech DNA,» said Mahesh Sethuraman, CEO of Saxo Singapore.
He added that Anankaphannan had demonstrated a strong ability to build long-term client relationships and lead high-performing teams.
Institutional business gains momentum
Institutional clients represent an important part of Saxo’s global business, accounting for close to one-third of the group’s total income. The number of institutional end-clients globally increased 23 percent year-on-year.
Earlier this year, Saxo partnered with Singapore’s Trust Bank to launch TrustInvest, an in-app investment solution allowing users to trade US stocks and exchange-traded funds (ETFs) directly through the Trust Bank app with investments starting from $10.
In her new role, Anankaphannan will be tasked with driving the next phase of Saxo’s institutional expansion in Asia-Pacific.
«Asia-Pacific remains a key growth market for Saxo, and we are committed to further scaling our institutional offering here,» Anankaphannan said.
