Maybank Rolls Out AI Wealth Platform With Swiss Fintech
Maybank has partnered with Swiss wealth technology firm Evooq to deploy an AI-powered advisory platform, aiming to equip relationship managers with smarter portfolio insights and more personalized client advice.
Maybank is stepping up its artificial intelligence ambitions in wealth management by partnering with Swiss wealth technology provider Evooq to deploy AI-powered advisory solutions across its regional franchise. The initiative forms part of the bank’s broader wealth transformation strategy as competition intensifies among Asian financial institutions to enhance client experience through technology.
At the center of the partnership is Advisor Assist, an AI-driven advisory platform built on Evooq’s technology. The platform provides relationship managers with portfolio risk analytics, intelligent client insights and next-best-action recommendations, enabling them to identify investment opportunities more effectively and deliver more personalized client conversations at scale.
Combining human expertise with AI
«We believe the future of wealth management lies at the intersection of human expertise and intelligent technology,» said Alice Tan, Head of Group Wealth Management at Maybank. She said the partnership would allow the bank to deliver more personalized advice across the region while helping clients better understand and manage portfolio risks.
Evooq’s Wealth platform will provide Maybank’s advisory teams with a unified view of client portfolios, investment opportunities and actionable insights within a single ecosystem. The bank said the collaboration supports its ambition to remain at the forefront of wealth management in Southeast Asia.
Swiss technology expands in Asia
For Evooq, the agreement marks another step in its Asia-Pacific expansion. Headquartered in Switzerland, the company develops wealth management technology that automates the advisory process, from client profiling and portfolio construction to investment proposal generation. Its platform incorporates the firm’s Edgelab risk analytics capabilities, allowing advisers to consolidate portfolio analysis and client recommendations in one system.
«Maybank is a visionary partner that shares our belief that the future of wealth management will be powered by intelligence and personalization,» said Gery Dachlan, Managing Director of Evooq. He added that the partnership highlights the platform’s ability to support leading financial institutions as they accelerate their digital transformation.
Maybank is one of Asia’s largest banking groups and the fourth-largest bank in Southeast Asia by assets. Evooq, meanwhile, says its technology is already used by some of the world’s largest banks and wealth managers across Europe and Asia.
