State Street Unveils New Identity
Global asset manager rebrands to reflect future ambitions, deeper client partnerships, and a bold vision for innovation.
One of the world’s largest asset managers has a new name and a sharpened mission. State Street Global Advisors is now State Street Investment Management, a rebranding that signals the firm’s next phase of growth, innovation, and global engagement with clients across the investment landscape.
The updated name and visual identity are more than a cosmetic change – they mark a strategic evolution. The move reflects the firm's commitment to delivering tailored investment solutions and strengthening collaboration under its unified «One State Street» approach.
Rebranding for the Future
«This is a new chapter in our story,» said Yie-Hsin Hung, President and CEO of State Street Investment Management. «Our new brand honors our legacy and sharpens our focus on what lies ahead: deeper partnerships, smarter solutions, and better outcomes for investors around the world.»
With $4.67 trillion in assets under management, State Street Investment Management remains the fourth-largest asset manager in the world. Headquartered in Boston and founded in 1978, the firm serves a diverse client base ranging from institutional investors and financial advisors to pension plan sponsors and individuals.
Scale and Product Innovation
Formerly known as State Street Global Advisors, State Street Investment Management is the asset management business of State Street Corporation. It is recognized for its scale, product innovation, and client-centric approach across global markets.
