Citi is bolstering its Consumer Banking business in Hong Kong with two senior appointments, effective immediately.

Citi has appointed two executives – Josephine Lee (pictured above) and William «Will» Ross – to senior positions in its Consumer Banking business in Hong Kong, effective immediately, the bank said in a press release Friday.

As Head of Retail Banking, Lee will oversee Citi Hong Kong's retail banking business, including client segments, sales and distribution, as well as retail products and services. She will also lead the digitalization and transformation of its retail business in Hong Kong. She reports to Fabio Fontainha, Head of Retail Banking for Asia Pacific and Lawrence Lam, Consumer Business Manager for Hong Kong.

Excellent Track Record

Lee joined Citi almost 20 years ago as an investment product maketing manager in Singapore, and moved to Hong Kong in 2004. She was previously Head of Wealth Management, a position she held since 2010.

«Retail banking is a significant part of Citibank’s business in Hong Kong and the region. Josephine Lee brings to her new position extensive experience in the banking and wealth management sector with an excellent track record,» Lam said, commenting on the appointment.

William Ross bio photo 1
William «Will» Ross, Head of Customer Franchise

Ross (pictured above), Head of Customer Franchise, will oversee decision management, customer experience, digital banking and product marketing for the consumer banking franchise in Hong Kong covering all lines of business. He reports to Felimy Greene, Regional Head of Customer Franchise for Asia Pacific and Lawrence Lam.

Multiple Countries

Ross brings over 20 years of experience in research, venture capital, corporate and investment banking, as well as digital business development. He was previously the CEO of Lazada Crossborder in Hong Kong where he was responsible for the significant growth of its cross-border merchandise business.

«With his experience across multiple countries and diverse commercial background, he will play an important role to bring in new insights for creating an integrated and cutting-edge customer experience to continue meeting our clients’ ever-changing needs,» Lam said.