Indosuez Wealth Management has rebranded its private banking services business. What was behind the move?
A subsidiary of Indosuez, formerly known as Crédit Agricole private banking services, has been rebranded under the name of Azqore. The Paris-based bank announced the change in a media statement.
Founded in 1992 the private banking services unit operates out of Geneva, Lausanne and Singapore. The business currently serves 30 clients in 11 countries and has 150 billion Swiss francs in assets under management.
New Beginning
The rebrand follows a strategic audit and consultation review that Credit Agricole initiated in 2016 to create a stand-alone differentiated brand for the wealth management services unit.
«The new brand is a major step for Azqore, creating a strong identity for clients and employees alike. It is an identity that embodies the core values and characteristics of the company,» said Pierre Dulon, CEO Azqore.
