Singapore Fintech Opens Hub in Malaysia
Fingular has strengthened its Southeast Asian presence with the opening of a new operational hub in Malaysia, marking another step in its long-term strategy to build a globally integrated fintech platform, according to a media release issued on Tuesday.
The move underscores the Singapore-based group’s emphasis on scalable growth, talent mobility, and deeper engagement with local markets across Asia.
The newly opened Kuala Lumpur hub is designed as a shared space not only for the local Malaysian team, but also for employees from across Fingular’s international network.
Team members based in other countries will be able to work from the Malaysia office on both short- and long-term assignments, blending remote flexibility with in-person collaboration. This approach reflects a broader industry shift toward hybrid operating models that prioritize productivity and cross-border knowledge transfer.
Building Global Scale Through Local Presence
With headquarters in Singapore and an existing team hub in Serbia, the Malaysia opening aligns with Fingular’s philosophy of establishing a physical presence in every market where it operates.
By embedding teams locally, the company aims to better understand cultural nuances, user behavior, and regulatory environments – a critical factor for fintech operators seeking sustainable growth in emerging markets.
Expansion Focused on People
According to Maxim Chernushchenko, Fingular’s chief executive and founder, the strategy behind the new hub goes beyond geographic expansion.
He stated: «For us, global expansion is not only about markets, but about people. We want our teams to feel connected, supported, and inspired – wherever they choose to work. Creating spaces that encourage collaboration and personal growth is a key part of how we build and scale our products.»
Speed and Adaptation
Founded in October 2021, Fingular manages a portfolio of fully digital financial products spanning consumer financing, investments, and savings. Operating in markets such as Indonesia, Malaysia, and India, the group emphasizes rapid deployment, enabled by a technology stack that allows it to launch in new countries within three months.
This operational speed positions Fingular competitively in regions where digital financial inclusion remains underpenetrated.
Strategic Implications
For investors and industry observers, the Malaysia hub signals Fingular’s intent to balance aggressive market expansion with organizational cohesion. As fintech competition intensifies across Asia, the company’s focus on talent infrastructure and local market immersion may prove as critical as capital deployment in driving long-term value creation.
