FWD Singapore Overhauls Leadership
Life and health insurer FWD Singapore is entering 2026 with a reconfigured leadership team designed to sharpen governance, speed up product delivery and deepen alignment across its finance, technology, distribution, and marketing functions – a strategic move signalling the insurer’s ambition to strengthen growth quality in one of Asia’s most competitive insurance markets.
FWD Singapore will broaden the role of chief financial officer Candy Goh to include oversight of the legal function, according to a media release issued on Thursday.
This enhanced remit, which builds on her existing responsibilities in finance, actuarial, and data analytics, aims to improve cross–functional alignment and strengthen enterprise governance to support the company’s next phase of expansion.
CTOO Appointment Anchors Digital and Operational Execution
Chief technology officer Henry Chua (pictured above) will assume the newly defined role of chief technology & operating officer. With more than two decades of regional and local experience in insurance technology and operations, he has overseen FWD Singapore’s digital ecosystem buildout and infrastructure modernisation.
The transition positions the company to scale with stronger operational discipline and execution capabilities. According to the announcement, his experience includes leading enterprise-wide technology roadmaps at a multinational insurer, further reinforcing his fit for the expanded role.
Distribution and Marketing Consolidated Under New CDMO
Alvin Soh (pictured above) has been appointed chief distribution & marketing officer, bringing together key revenue-generating and product-shaping functions. His portfolio will include financial advisory, bancassurance, and digital commerce channels, alongside product, brand, and marketing.
A qualified actuary with more than 15 years in the sector, Soh’s experience spans distribution management, M&A, and regional expansion initiatives. He previously supported distribution growth at FWD Group and served as Interim CFO for the Singapore business. This consolidation is designed to unify strategy across customer propositions, channels, and marketing execution.
Alignment with Regional Strategy and Leadership Mobility
The leadership realignment also includes the role transition of Emily Wong, current chief operating officer, who will move to Hong Kong as deputy COO – a market identified as one of FWD Group’s largest.
The shift reflects FWD’s pan-Asian talent mobility strategy and strengthens operational leadership in a key geography.
Context: A Decade of Expansion and Diversification
FWD Singapore, part of FWD Group, serves a customer base within a ten-market footprint and operates one of the sector’s early direct-to-consumer insurance platforms. Its omnichannel distribution model includes preferred financial advisory firms, brokers, and banks, complemented in 2024 by the launch of FWD Private – a second insurance licence dedicated to high-net-worth clients.
The refreshed leadership structure situates the company to leverage this diversified platform while enhancing operational cohesion for the next stage of growth.
