Prudential: Young Asians Name Financial Security as Top Worry
Financial security was by far the top concern cited by young Asians, according to a study by Prudential, though they remain mostly optimistic about their future outlook.
More than three-quarters (77 percent) of Asians aged 20 to 35 named financial security as their top life concern, according to a Prudential study entitled «Financial Mindset of Young Adults in Asia».
This surpasses other worries, including family responsibilities (53 percent), health (52 percent), career and education (42 percent). 63 percent also believe that living in uncertainty is now the norm.
Optimism and Preparation
Nonetheless, 64 percent expressed confidence that they will have enough money to fund retirement, with 70 percent expecting their personal finances will improve in the next five to 10 years. 71 percent choose clear planning over spontaneity, maintaining consistent insurance and investment habits, while close to 60 percent focus more on the future rather than enjoying the present moment.
By risk profile, young adults in the region are balanced between high-risk investments for higher returns (42 percent) and safe, low-risk options such as fixed deposits to safeguard savings (40 percent). Nearly 60 percent prefer investment instruments designed to be held for an extended period.
«Today, Asia’s median age is just 32.5 years, highlighting a vibrant and youthful population,» said Priscilla Ng, chief customer and wealth officer at Prudential. «This generation is redefining how financial management and security is approached, with unique priorities and expectations. Understanding their perspectives helps us tailor solutions that are simple, accessible, and relevant to their needs.»
The study was based on a survey of young adults across seven Asian markets, including Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand.
