HSBC Opens First Wealth Center in the Middle East
London-based HSBC looks to further capture wallet share from rich clients in the Middle East with the launch of its first wealth center in the region.
HSBC has opened its first Middle East wealth center in the UAE within the flagship Jumeirah branch in Dubai, according to a statement. The center is designed for the bank’s affluent and high net worth clients to conduct meetings and consult with specialist relationship managers. It also houses a space to be used for various functions, including educational sessions, seminars and networking events.
«To cater to a growing segment of internationally minded affluent customers, we are making our biggest investment in our [International Wealth and Premier Banking (IWPB)] business in the last two decades, strengthening our business for the future,» commented Dinesh Sharma, head of IWPB, Middle East, North Africa & Türkiye.
«We are investing in infrastructure, people and products, and our new wealth center represents the first in a series of enhancements we are making to establish the UAE as a key wealth hub in our network.»
HSBC is expanding its broader IWPB business globally, having announced the creation of dedicated wealth centers across its network in China, Hong Kong, Taiwan, the UK, Malaysia and Mexico this year.
