Next in Line: OCBC Deepens Ties with Heirs to Wealth
Singapore-based OCBC ran its next generation program for the second year with a focus on broadening its coverage to one more Southeast Asia market.
OCBC completed the second edition of its next generation program – OCBC GENesis – according to a statement. Held from July 9 to 11 in Singapore, the event saw the attendance of 21 participants aged 18 to 25 who were children of the bank’s clients.
After focusing on the Singapore and Malaysia markets last year, OCBC extended coverage to include children of clients from Indonesia, which accounted for one-fifth of participants in 2025.
Event Agenda
Given that 40 percent of customers from OCBC Premier Private Client (PPC) are business owners, the bank increased the program’s focus on entrepreneurship with a lineup of speakers that included Lim Chun Seng, second-generation leader of MoneyMax Group; Dave Pynt, chef-owner of Michelin-starred Burnt Ends; and Winnie Chan and James Quan of leather and stationery brand Bynd Artisan.
In addition, participants attended sessions covering personal profiling, investing, legacy planning and design thinking. They also visited Samsung’s Business Experience Studio to explore innovations in consumer technology.
Long-Term Strategy
According to Sunny Quek, OCBC’s head of global consumer financial services, the program is part of broader efforts to engage the next generation and potentially win their business.
«OCBC GENesis is part of our long-term strategy to engage the children of our high-net-worth customers – who may not be OCBC customers yet – while deepening our relationship with their parents,» he said. «This approach will strengthen our franchise for the future and reinforce our standing as a leading wealth management player in the region.»
OCBC PPC was launched in 2018 to serve the needs of high net worth individuals. In Singapore and Malaysia, customers must have minimum assets of S$1.5 million ($1.2 million) and 3 million ringgits ($700,000) to qualify.
