PwC: APAC Businesses Eye Asset and Wealth Opportunities
Business leaders in the Asia Pacific region are looking to expand beyond their traditional industry, with asset and wealth management named as one of the areas of interest.
More than one-third (37 percent) of Asia Pacific CEOs are planning to expand their business beyond their traditional industry, according to PwC’s 29th Global CEO Survey.
«Adjacent and fast-moving sectors» were named, including technology, health services, asset and wealth management, transportation and logistics, retail, and industrial manufacturing. For those who have already shifted, 52 percent reported a revenue increase of over 10 percent in the past five years from the new sector.
Revenue Boost via AI
Another area that has acted as a tailwind is artificial intelligence (AI) with 39 percent of APAC CEOs reporting that the technology has driven additional revenues over the past 12 months, outperforming counterparts worldwide (30 percent), while 26 percent are also seeing tangible cost reductions. 16 percent say they are achieving both revenue and cost improvements at the same time.
Softening Confidence
However, overall confidence remains relatively low. While 59 percent of APAC CEOs expect global economic conditions to improve over the next 12 months, just 21 percent say they are very confident or extremely confident about revenue prospects for the year ahead, down from 34 percent in 2025 and below global peers at 30 percent.
Cyber threats were cited as the top threat in the region. In addition, most respondents were also concerned about long-term issues such as business transformation and business viability.
The survey was based on responses from 4,454 CEOs globally, including 1,766 from APAC.
