The bank said it expanded its service to new asset classes in response to the increasing demand for reviewing the investment portfolio due to recent market volatility.

HSBC's Wealth Portfolio Intelligence Service (WPIS), offered to its high-net-worth «Jade» segment, will add bonds, equities, currencies, cash and time deposits, the bank said in a statement on Tuesday.

The service, powered by Blackrock's Aladdin Wealth platform, uses similar tools that institutional investors use to analyze risk exposure. The bank said that since its introduction to Jade clients in 2019, it has generated over 20,000 reports on risk insights and analysis for their unit trust holdings.

As the enhanced WPIS covers all the major elements of a multi-asset wealth portfolio, it «creates new opportunities to build resilient investment portfolios in alignment with clients’ personal risk and investment preferences,» said Greg Hingston, regional head of Wealth and Personal Banking, Asia Pacific, and head of Wealth and Personal Banking, Hong Kong, in the statement.

Higher Demand for WM Services

The bank said it is seeing increased demand for wealth management services among its affluent customers. Apart from personalized investment solutions and advisory services, Jade hopes to attract «salaried millionaires» who prioritize self-enrichment with experiential offerings and a luxury concierge.

In 2019, four Jade Centres were opened in Singapore, Hong Kong, and Shanghai. This year, HSBC opened two more Jade Centres in Hong Kong, and plans to open one in Beijing.