An industry veteran has been appointed as the CEO of Standard Chartered's new entity. He will lead a team to build a banking model to deliver digital solutions to clients in Hong Kong.

Standard Chartered Bank in Hong Kong has set up an entity for its virtual bank and has submitted its application for a virtual banking licence to the Hong Kong Monetary Authority, according to a media statement.

At the same time, Deniz Güven (pictured above) has been appointed as the CEO of the entity. He has 18 years of banking experience and has been the global head for design and client experience in retail banking at Standard Chartered since last May.

Truly Digital Bank

Previously, he was with BBVA Group’s Garanti Bank in Turkey. During his role at Garanti, he was responsible for end-to-end digital assets, as well as iGaranti, an mobile-only bank in Turkey. Güven played an important role which enabled Garanti to reach five million active digital customers and to grow their market share in Turkey.

«The setting up of a new entity marks a very important step towards making a truly digital bank in Hong Kong a reality,» Mary Huen, CEO of Standard Chartered Hong Kong, said.

«We have the expertise in financial products, and now we will focus on creating valuable digital services and collaborating with technology players and start-ups,» said Samir Subberwal, regional head of retail banking for greater China and North Asia at Standard Chartered.