HSBC Bolsters Taiwan Private Banking Team

HSBC Bolsters Taiwan Private Banking Team

HSBC Private Bank has appointed former DBS executive Gloria Sun to lead its offshore Taiwan business, underscoring the bank’s ambitions to expand its presence among wealthy Taiwanese clients across Greater China.

HSBC Private Bank has strengthened its Taiwan franchise with the appointment of Gloria Sun as Market Head of Offshore Taiwan, effective 13 July. Based in Hong Kong, she will oversee the bank’s offshore Taiwan teams in both Hong Kong and Singapore as HSBC intensifies its focus on one of Asia’s most competitive private banking markets.

Sun joins HSBC from DBS, where she most recently served as Senior Market Head for Taiwan. She brings more than two decades of experience in private banking and wealth management across Greater China, having also held senior positions at Deutsche Bank and the Bank of East Asia.

She will report to Kanas Chan, Head of Private Bank, North Asia and Hong Kong. Her appointment follows HSBC’s recent recruitment of an onshore Taiwan Market Head, further reinforcing the bank’s coverage of Taiwanese high-net-worth and ultra-high-net-worth clients.

Doubling Down on Taiwan

Commenting on the appointment, Chan said HSBC is «doubling down» on Taiwan as part of its broader strategy to grow market share across Greater China. He highlighted the bank’s international network as a key differentiator in serving entrepreneurial clients and their families with cross-border wealth management and succession planning needs.

According to Chan, Sun’s leadership and market experience are expected to strengthen HSBC’s offshore Taiwan franchise while enhancing the bank’s integrated wealth management offering across the region.

Taiwan remains one of Asia’s most attractive private banking markets, supported by a large population of entrepreneurs and globally active family businesses. International banks have increasingly stepped up hiring in recent years as competition for wealthy Taiwanese clients intensifies.