Finreon Expands to the Middle East With Senior Hire
Finreon, a Swiss investment boutique, plans to step into the Middle East with the launch of a representative office in the Dubai International Financial Centre. The move builds on the company’s established presence in Switzerland and Germany, with offices in St. Gallen, Zurich, and Frankfurt.
Finreon is awaiting final approval of its license from the Dubai International Financial Centre (DIFC), which it expects to receive shortly. In preparation, the firm has appointed Nada Hassan as Head of Middle East, finews.com has learned. Splitting her time between Zurich and Dubai, she will report directly to CEO and founder Ralf Seiz.
Seasoned Executive
Hassan brings more than 25 years of experience in shaping client strategies and driving digital innovation across the Middle East, Europe, and Latin America.
She previously held senior roles at Credit Suisse and UBS, where she led advisory teams, built product offerings for Swiss and international markets, and developed digital strategies for private banking.
Growth Potential
«We are excited to establish a presence in the Middle East, a region that represents immense growth potential for Finreon,» said Seiz.
«With Nada Hassan’s strong network and extensive experience in both the Middle East and Swiss financial markets, we are confident she will strengthen client relationships and deliver tailored, innovative solutions,» he added.
Global Reach
The DIFC office underscores Finreon’s commitment to expanding into growth markets and broadening its services for clients across the region. The Swiss firm, headquartered in St. Gallen with additional offices in Zurich and Frankfurt, Germany, oversees client assets totaling 7 billion francs.
