Singapore Sets the Pace in Affluent Wealth Management
In a global climate marked by inflation fears and geopolitical tremors, wealthy investors are taking a more deliberate, diversified, and international approach to their portfolios. And at the heart of this shift stands Singapore, not just as a regional hub, but increasingly as the global epicenter for affluent wealth management.
According to HSBC’s latest «Affluent Investor Snapshot 2025», Singapore is now among the top three global destinations for affluent investors to open overseas investment accounts, alongside the US and Hong Kong.
That’s not just about proximity or reputation. It signals trust in Singapore’s regulatory strength, political stability, and robust wealth management ecosystem.
Managed Solutions
Half of affluent investors in Singapore plan to maintain their current cash allocation — currently at 24 percent — reflecting a mature, long-term view amidst market uncertainty.
Meanwhile, investment in managed solutions, such as multi-asset portfolios, and managed investments like ETFs and mutual funds, is on the rise. These instruments are rapidly becoming foundational building blocks for portfolios across Asia.
Confidence Meets Sophistication
Singapore’s affluent population may report slightly lower confidence in reaching their long-term financial goals than their global peers, but they’re making up for it with disciplined planning. Retirement, financial security, and personal well-being rank among the top financial goals, echoing a global shift from wealth accumulation to wealth preservation.
Even amid market volatility, Singaporean investors are not retreating. Instead, they are reshaping portfolios: increasing exposure to REITs, gold, and alternatives, while trimming cash positions. In fact, gold allocations alone have risen by 2 percentage points, signaling both inflation-consciousness and a search for real-asset resilience.
Information-Rich, Advice-Driven Culture
What distinguishes Singapore's affluent isn’t just where they invest — it’s how they invest. They draw from a wide spectrum of information sources, from social platforms to bank digital channels, but when it comes to decision-making, 65 percent still rely on wealth specialists and relationship managers.
Tailored, proactive advice delivered across multiple channels is preferred by a majority. It’s a hybrid approach that blends the digital fluency of the modern investor with the enduring value of expert guidance — an approach increasingly mirrored by private banks and fintech platforms operating in the city-state.
Global Capital, Local Anchors
Singapore’s appeal is far from limited to its own residents. Among those who already hold offshore accounts, Singapore ranks consistently in the top three global choices — even for investors based in Europe, the Middle East, and North America. This positions the city not just as a regional nexus, but as a truly international wealth hub.
As the wealth landscape grows more complex, Singapore offers something remarkably simple: stability, clarity, and optionality. In a world awash with information and volatility, the city-state stands out as the preferred anchor point for affluent capital.
Setting the Standard
Singapore’s financial ecosystem is no longer just keeping pace — it’s setting the standard. For investors seeking global access, diversified exposure, and trusted advice, Singapore is no longer a choice. It’s the answer.
