DBS Teams Up With Mastercard: When Banking Meets Gaming
DBS Bank and Mastercard will let gamers redeem reward points for in-game credits – a first for Singapore’s banking industry. From Call of Duty to Honor of Kings, DBS cardholders can now convert their DBS Points into digital currency for their favorite titles and platforms.
DBS is the first bank in Singapore to integrate Mastercard’s Gamer Exchange, a digital conversion engine that plugs directly into loyalty programs.
Through the DBS PayLah! app or DBS Rewards online, customers can now trade their points for gaming credits on platforms like Steam, PlayStation, Xbox, and Roblox – or for blockbuster titles such as EA Sports FC and PUBG.
Asia’s Gaming Powerhouse
The partnership introduces bite-sized redemptions, allowing gamers to unlock perks even with modest point balances. DBS plans to extend the feature across its regional markets, tapping into one of the fastest-growing entertainment ecosystems in the world.
Asia is home to 1.48 billion gamers, roughly 46 percent of the global gaming population. The region is both a creative hub and the largest consumer market for digital games, with over 1.3 billion mobile players. Mobile gaming now generates nearly three-quarters of digital gaming revenue – making it a natural arena for banks seeking new engagement models.
Singapore’s Rising Gaming Scene
Singapore, the launchpad for the DBS-Mastercard rollout, mirrors this trend. Its gaming market is expected to hit 1.13 billion US dollars by 2030, with more than 2.1 million players.
Nearly eight in ten prefer smartphones, and over one-third play daily – a sign that gaming has become deeply embedded in local lifestyles.
Passion as the New Currency
«Gaming is no longer a fringe phenomenon but the cultural, economic, and technological engine of the next decade,» said Kaveri Khullar, Senior Vice President, Consumer Marketing & Sponsorships, Asia Pacific, Mastercard.
The new system bridges a long-standing gap between traditional loyalty programs and modern digital habits – letting small point balances translate into real gaming value.
Turning Rewards Into Experiences
Deborah Heng, Country Manager Singapore at Mastercard, noted that today’s consumers expect «rewards that reflect their passions».
By allowing DBS cardholders to convert loyalty points into gaming credits, the collaboration transforms routine transactions into emotionally resonant, cross-platform experiences.
More Than a Game
For DBS, the initiative underscores its digital leadership and its strategy to meet customers where their interests lie. For Mastercard, it extends a long-running investment in esports and gaming, from its partnership with League of Legends to its global Gamer Academy.
In short: With DBS and Mastercard leading the charge, loyalty programs are no longer just about miles and merchandise – they’re about power-ups, skins, and the future of play.
