Sun Life Singapore Targets Wealthy Families
Sun Life Singapore has introduced two new products for Asia’s wealthy families, targeting the growing demand for flexible wealth transfer and investment-linked insurance solutions.
Sun Life Singapore unveiled SunBrilliance Indexed Universal Life II and SunBrilliance Indexed Savings, tailored for high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients in Singapore and across Asia.
Both products build on the success of Sun Life’s flagship IUL plan launched in 2023, according to a media release sent on Friday.
Balancing Growth and Protection
Indexed Universal Life policies have become popular among wealthy families seeking a mix of lifetime protection, investment upside and legacy planning.
By linking returns to the S&P 500 index, Sun Life’s new offerings aim to combine market growth potential with downside safeguards.
CEO: «Setting the Standard»
«We’re not just keeping pace with the market – we’re setting the standard,» said Christopher Albrecht, CEO of Sun Life Singapore.
He added that clients today want greater control and flexibility in managing their wealth across generations.
Legacy and Philanthropy
Alongside enhanced benefits, the new products allow families to pass on wealth seamlessly and even include a philanthropic pledge, with part of premiums donated to charity.
Sun Life said the features reflect growing demand for solutions that combine financial security with social impact.
