U.K.-based fintech Railsbank has been expanding throughout the Asia Pacific region with its embedded finance offering.
Railsbank has been expanding across APAC to support «embedded finance experiences», according to a statement, in an industry estimated to be worth $7.2 trillion across markets such as e-gaming or sports brands.
«This expansion is intended to support innovative brands in APAC that aim to leverage the power of embedded finance experiences within their existing customer experience,» the statement said.
«The strategic outcome for these innovative brands is to create deeper customer engagement, new customer business models and ultimately new customer revenues.»
APAC Expansion
Within the region, Railsbank has expanded in Singapore after opening an office in 2019 intended as the APAC hub; Malaysia as its support and operations hub; Vietnam as its engineering hub; and Australia after opening an office in 2021.
«As we position the business for growth in key Asia Pacific countries from 2022 onwards, we will be in a stronger position to support the region's rapidly growing embedded finance experiences industry,» said Australia general manager and APAC interim chief operating officer Ben Smith.
Railsbank was founded in London in 2016 and currently operates in the U.K., Europe, APAC and the U.S. with over 450 employees.
It also completed a recent funding round that raised $70 million for its global expansion plans.
