Jaeger-LeCoultre Reveals Its Newest Global Brand Ambassador
When cinematic brilliance meets haute horlogerie, the result is nothing short of extraordinary. In a dazzling alignment of artistry and craftsmanship, Jaeger-LeCoultre welcomes international film icon Zhang Ziyi as its newest Global Brand Ambassador.
In the world of high watchmaking, few names carry the weight of heritage and innovation quite like Jaeger-LeCoultre. And in the world of cinema, few embody artistic mastery and emotional resonance like Zhang Ziyi. With her appointment as Global Brand Ambassador, these two paragons of excellence begin a partnership that feels both natural and inspired.
Ziyi’s commitment to her craft is legendary. From her breakout role in «Crouching Tiger, Hidden Dragon» to critically acclaimed performances in «The Grandmaster and Memoirs of a Geisha», she has become synonymous with elegance, discipline, and emotional depth.
That same spirit runs deep in Jaeger-LeCoultre’s watchmaking, where each caliber is crafted with meticulous attention, every detail purposeful, and every design imbued with timeless artistry.
Poise, Precision, and Power
On-screen and off, Ziyi moves with the confidence of someone who understands the weight of elegance. Her style is refined, yet effortless, mirroring the Maison’s own ethos of understated sophistication and enduring design.
But beyond the surface lies a strength of character and an independent spirit that resonates deeply with Jaeger-LeCoultre’s legacy. Just as the Maison has long championed innovation and individuality – crafting timepieces for those who define their own path – Zhang Ziyi embodies a fierce authenticity that commands respect and admiration across the globe.
Preserving Tradition, Embracing the Future
«As an actress, I’ve always appreciated the beauty of detail and the power of storytelling,» said Ziyi. «I see the same in every Jaeger-LeCoultre timepiece—each one tells its own story, crafted with passion and precision.»
The Maison’s CEO Jérôme Lambert added: «Her timeless elegance and deep dedication to her art reflect the spirit of Jaeger-LeCoultre. We are honoured to have her as part of our family.»
