Revolut Races Into Formula 1
In a move that fuses fintech and Formula 1, neobank Revolut, which maintains a significant presence in Singapore, will become the title partner of the future Audi F1 Team starting in 2026 – uniting two fast-moving brands with a shared ambition to disrupt their industries and engage a new generation of fans.
Revolut and Audi announced their multi-year partnership on 30 July 2025, marking a milestone moment for both brands. From the 2026 FIA Formula One World Championship season onward, the team will race under a new identity – with Revolut not just on the livery, but deeply embedded in its operations.
The partnership signals a strategic alliance designed to challenge conventions in both motorsport and global finance.
From the Paddock to Your Pocket
More than a branding deal, the collaboration will integrate Revolut Business into key areas of the Audi F1 Team’s financial infrastructure. Revolut will also power seamless checkout solutions for team merchandise, giving fans a faster, more intuitive way to shop during race weekends.
The goal is clear: to bring the fintech’s 60+ million customers closer to the heart of the action – and transform the way fans experience Formula 1.
Shared Ambitions, Global Reach
«This is a monumental partnership for Revolut and the future Audi F1 Team,» said Revolut CEO Nik Storonsky. «As Revolut continues to challenge the status quo in global finance, the future Audi F1 Team is set to do the same in motorsport.»
With a mutual focus on innovation, speed, and global impact, both brands aim to reshape fan engagement and scale their influence well beyond the track.
Strategic Fit for Audi’s F1 Vision
«Audi is entering Formula 1 with a clear ambition,» said Audi CEO Gernot Döllner. «This platform is a technologically relevant and economically sustainable investment in the future of our brand. In Revolut, we’ve found a partner that shares our mindset and drive.»
Audi’s F1 entry, set for 2026, will combine cutting-edge hybrid technology with sustainable fuels – aligning with the sport’s new FIA regulations and Audi’s long-term brand strategy.
On and Off the Track
From its UK roots to a presence in over 200 countries, Revolut is scaling rapidly toward 100 million users. Its partnership with Audi brings those customers into the world’s most-watched racing series, which boasted 1.6 billion TV viewers in 2024.
Meanwhile, Audi is preparing its racing operations across Germany, Switzerland, and the UK – creating a hybrid tech hub that mirrors Revolut’s global DNA.
Redefining the Formula for F1 Sponsorship
For Jonathan Wheatley, Team Principal of the future Audi F1 Team, the alliance is more than symbolic: «This is a strategic partnership engineered to challenge conventions. From 2026, Revolut’s digital-first solutions will redefine how fans and communities engage with our team – delivering a seamless experience on and off the track.»
