Racing Thrills Hit Orchard Road in Singapore
Singapore has just revved up its engines. The Visa Cash App Racing Bulls Pop-Up Experience «Inside The Garage» launched Friday at ION Orchard, bringing Formula One excitement to the heart of the city’s shopping belt.
Pictured above: Cla Riedi, General Manager of Tudor Southeast Asia (far left); Minh Tran, Vice President of Marketing of Visa Asia Pacific (middle); and Steven Lam, Managing Director of Hugo Boss Southeast Asia (far right), Image: provided.
The showcase marks the first global collaboration between Visa, Hugo, and Tudor – all official partners of the Visa Cash App Racing Bulls Formula One Team.
Guests at the launch immersed themselves in interactive experiences from reaction-time challenges to Tudor’s high-octane racing simulator, before striking a pose with the VCARB showcar at ION Station B4.
Exclusive Rewards
The pop-up isn’t just about spectacle – it’s packed with giveaways. From 26 to 29 September, fans stand a chance to snap an exclusive photo with rising F1 driver Isack Hadjar during his Q&A on 1 October.
From 30 September to 5 October, the stakes shift to a S$1,000 Hugo store credit. Shoppers can also collect daily redemptions, such as VCARB Lego sets at Tudor and collectible driver cards at Hugo.
Pay and Play
«We are excited to be part of the Visa Cash App Racing Bulls Pop-Up Experience at ION Orchard, marking the first time in the world that Visa, Hugo, and Tudor have come together for such an event,» said Adeline Kim, Visa Country Manager for Singapore & Brunei.
She added that the new «Spend & Get» campaign lets Visa cardholders redeem exclusive gifts when they shop at ION Orchard – turning every purchase into a pit-stop for prizes.
Racing Spirit Beyond the Track
The pop-up runs daily until 5 October, from 10 am to 10 pm, offering shoppers a rare chance to live the racing dream.
Whether testing reflexes, taking on the simulator, or simply capturing the perfect shot with the VCARB showcar, the experience promises to ignite Orchard Road with Formula One passion.
