Roger Federer’s Laver Cup Partners with Alipay+
Roger Federer’s brainchild, the Laver Cup, has scored a major ace: Ant International’s Alipay+ will become the Official Payment Partner of the iconic black-court tournament through 2029, boosting its reach to millions of fans across Asia and beyond.
When Roger Federer and his TEAM8 partners launched the Laver Cup, the Swiss legend wanted more than just another tournament — he wanted a legacy.
That vision now aligns with Alipay+, the unified global wallet solution under Ant International, which will debut its sponsorship at the Laver Cup San Francisco 2025.
The deal marks a long-term commitment to Federer’s creation, ensuring that the event remains at the cutting edge of both sport and technology.
Expanding the Federer Effect in Asia
The partnership aims squarely at growing the tournament’s fanbase in Asia.
By leveraging Alipay+ and its digital partners serving more than 1.7 billion consumers, the Laver Cup will tap into an enormous network of younger, tech-savvy fans who grew up idolizing the 20-time Grand Slam champion.
Platform Born From Federer’s Vision
The Laver Cup is no ordinary event. Played on a striking black court, it brings together six of Europe’s best male players against six from the rest of the world.
The tournament, inspired by Federer’s admiration for tennis legend Rod Laver, has become a stage for dramatic battles — and a global showcase for Federer’s brand of excellence and innovation.
Global Partners
The deal adds Alipay+ to an elite roster of Laver Cup backers that already includes Rolex, UBS, and Mercedes-Benz.
For Ant International, the tie-up follows other prestigious sports partnerships, including UEFA EURO 2024 and Tottenham Hotspur.
Tournament Heads to San Francisco
The eighth edition of the Laver Cup will take place at San Francisco’s Chase Center from September 19-21, 2025.
With Federer now retired but ever-present as the tournament’s figurehead, fans can expect not just world-class tennis but also a showcase of how technology, sport, and Federer’s enduring influence can come together to shape the future.
