Banks Can't Rest on Their Laurels
1. Focussed Digital Spends
Digital spends are increasing across various industries and the banking industry is no exception. However, with a plethora of digital channels and growing number of players in the market vying for the customer’s attention, focussed digital spends are key. Marketplaces provide an ideal platform for banks to reach digital customers who are engaged and have the intention to apply for financial products.
Banking brands also stand to benefit from the digital marketing expertise marketplaces have developed. For instance, BankBazaar has built strong Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) capabilities to target relevant customers and drive high intent consumer traffic to its website. In India, traffic has grown nine times over the past two years.
