PROPEL With Singlife Names New Chief
Insurer Singlife's one-stop shared service center has announced the appointment of a new chief executive officer one year after its launch.
PROPEL with Singlife has appointed Yirong Wee as CEO, according to a statement. She succeeds Steven Ong who will lead a new business initiative within Singlife from 2026.
Wee has 18 years of experience in financial services, operations and distribution strategy, most recently as chief operating officer (COO) of group distribution at Singlife. Prior to that, she was COO at GROW with Singlife – an integrated investment solutions platform of financial advisor representatives.
PROPEL is a one-stop shared service center for financial advisory firms under the Singlife group. Since its official launch in January 2025, it has onboarded more than 1,300 financial advisor representatives.
