HSBC Strengthens ASEAN Ambitions in Singapore
British lender HSBC has made a strategic leadership move in Southeast Asia, appointing an industry veteran to lead markets and securities services in ASEAN.
Ruby Ho assumes responsibility for HSBC’s Markets and Securities Services (MSS) franchise across Singapore and the wider ASEAN bloc, according to a statement. Based in Singapore, she will oversee the bank’s regional markets and securities services strategy at a time when institutional demand, cross-border investment, and treasury needs in Southeast Asia continue to expand.
Ho brings nearly 30 years of financial markets experience. Since joining HSBC in 2011, she has held senior positions across multiple asset classes and markets, most recently as head of MSS in HSBC Taiwan. Her track record in building trusted institutional relationships will be central to driving client engagement across the region.
Strengthening HSBC’s ASEAN Growth Agenda
HSBC’s leadership describes Ho’s appointment as a key step in deepening the bank’s regional presence.
«Singapore is a priority growth market for HSBC, and we have continued to build out our regional banking and advisory capabilities, supporting capital and investment needs of our clients in ASEAN,» said Wong Kee Joo, CEO of HSBC Singapore.
He added that Ho’s «deep knowledge across asset classes and ability to build strong collaboration across our wealth and corporate banking businesses will help us deepen our market share in this region».
Positioned for Expansion
ASEAN is one of HSBC’s core focus areas globally, driven by demographic growth, expanding capital markets, and rising intra-regional investment.
The appointment of a seasoned markets executive signals the bank’s ambition to scale its MSS offering and capture greater institutional wallet share across Southeast Asia.
