Global management consultancy Bain & Company names new Southeast Asia leader to succeed Jean-Pierre Felenbok.

Bain & Company has appointed Wade Cruse as its Southeast Asia leader, according to a statement. 

Cruse succeeds Jean-Pierre Felenbok who has been in the role since 2019 and will stay as an advisory partner as part of the firm’s rotating leadership model.

Cruse has over 25 years of experience and joined Bain in 2005 where he has served in various markets including Europe and Southeast Asia. Prior to joining Bain, he worked in research and development in the chemicals industry as well as operations and management in the steel industry.

«[Cruse] is an exceptional servant leader and is someone who puts others first, including our people and clients,» said Bain & Co's regional managing partner for APAC Satish Shankar, highlighting ESG and digital and important areas. «He is well respected within the firm and I’m delighted that he has been appointed as leader for one of our most important growth regions.»