MoneyHero Expands Philippine Footprint
MoneyHero Group, a personal finance platform in Greater Southeast Asia, has reinforced its presence in the Philippines by relocating and expanding its office to Bonifacio Global City.
The move underscores the country’s role as one of MoneyHero’s fastest-growing markets and signals long-term investment in the region, according to a media release. MoneyHero Group currently operates in Singapore, Hong Kong, Taiwan, and the Philippines, working with over 270 financial partners across the region.
Backed by investors including Peter Thiel and Richard Li, the company continues to drive the digital finance transformation across Asia.
Strategic Market for Growth
The Philippines has emerged as MoneyHero’s scale market, accounting for 5.9 million registered members – or 68 percent of the Group’s total. In Q2 2025 alone, the country contributed 1.3 million monthly unique users and 4.1 million visits.
Operating locally under the Moneymax brand, the platform provides Filipinos with impartial access to financial products, from credit cards and loans to insurance solutions.
Building Partnerships with Banks and Insurers
MoneyHero’s partnerships with leading institutions such as BPI and RCBC have strengthened its credit card comparison services while cementing its role as a key digital acquisition partner for banks.
The Group also operates a licensed insurance brokerage in the Philippines, offering end-to-end digital services to consumers.
Leveraging AI for Customer Experience
Earlier this year, MoneyHero launched an AI-powered customer service agent developed with Ada, designed to automate interactions, cut response times, and scale support across markets.
This initiative is part of the Group’s broader strategy to deploy AI for efficiency and to enhance the customer journey.
Unlocking Long-Term Potential
Despite rising digital adoption, financial literacy and credit penetration in the Philippines remain limited. Still, the market shows strong momentum: bank lending rose by 11 percent year-on-year in April 2025, and credit card demand jumped 24 percent over the same period.
Nearly half of Gen Z consumers are beginning their financial journeys with e-wallets, highlighting a growing digital-first mindset.
