UBS: Asia Leads in Client Engagement
With client activity and asset growth surging in Asia, UBS is doubling down on its presence in the region. The bank’s latest financial results reveal that Asia-Pacific, especially through Global Wealth Management, continues to deliver momentum and opportunity.
Swiss bank UBS reported a strong second quarter in Global Wealth Management (GWM), driven in part by solid client flows in Asia. Net new assets totaled $23 billion globally, with APAC contributing significantly, particularly in Hong Kong, where investor activity rebounded amid recovering IPO volumes and improved sentiment.
Total GWM revenues reached $6.3 billion in Q2 2025, up 4 percent year-on-year. Excluding integration-related costs and other effects, underlying GWM pre-tax profit stood at $1.44 billion, driven by rising recurring fee income and strong transaction-based income, both showing strength in Asia.
Wealth Management Momentum in APAC
UBS emphasized continued client momentum in APAC. The bank saw robust engagement from high-net-worth individuals and family offices, particularly in North Asia. Revenues in Asia were bolstered by clients resuming activity in equities and structured products, with increased interest in China’s onshore and offshore markets.
Client sentiment in Asia improved despite macro uncertainties, supported by UBS's diversified offerings and cross-border investment capabilities. This was particularly evident in Hong Kong and Singapore, where UBS remains a market leader in wealth advisory and private banking.
Investment Bank Sees Resilience in Asia
The Investment Bank (IB) unit posted total revenues of $2.97 billion, with Asia-Pacific contributing through its Global Markets franchise. APAC clients were especially active in FX and rates trading. While Global Banking was slightly down overall, Asia showed resilience amid global fee pressures.
UBS continues to serve APAC corporates and institutional clients with strong advisory, ECM, and structured financing solutions. Its deep regional footprint has positioned it well to capture cross-border M&A and financing flows into and out of China and Southeast Asia.
Asset Management and Private Clients in Asia Remain Strategic
In Asset Management (AM), UBS highlighted Asia as a key focus for alternative investments and bespoke mandates. Despite a small decline in net new money globally, UBS noted continued traction among institutional clients in the region.
In the Personal & Corporate Banking (P&C) segment, though predominantly Swiss, UBS continues to leverage its institutional network to support Asia-based clients operating in or accessing the Swiss market – especially family offices and multinationals.
Regional Strategy Aligned with Long-Term Growth
The bank is investing in digital wealth platforms, sustainable finance, and cross-border advisory services tailored for Asian investors. Asia remains a long-term pillar of UBS’s global ambitions, the Swiss bank underlined.
The Group's overall results showed a Q2 2025 pre-tax profit of $2.2 billion and net profit of $2.4 billion. While integration and restructuring efforts are ongoing post-Credit Suisse, UBS's strong capital base and client franchise – particularly in Asia – continue to support its long-term growth outlook.
