A holistic focus that encompasses the various needs of wealth clients across consumer, private, corporate and investment banking has been key to driving success for Bank of Singapore's Greater China business.
Bank of Singapore's holistic coverage model, the «360-degree approach», has been effective not only to generate diversified revenue lines but also to create deeper relationships with clients that extend beyond just wealth management.
For example, the group recently launched a credit card that provides a one-stop concierge solution with a variety of features including the accumulation of points from multiple airlines. Its mortgage capabilities are also well-positioned to serve Greater China’s insatiable demand for real estate with a differentiated offering. This offering allows clients to quickly obtain financing approval in Hong Kong (without need for foreign approval) for transactions in other countries like the U.K. or Australia.
Not only has it managed clients holistically but it has approached other facets of the business in the same manner such as talent.
Strong growth at Bank of Singapore was backed by a major hiring drive that saw headcount increase significantly in recent years. This was not limited to just senior front office hires but also focus on back office resources, such as product staff, as well as up and coming talent through the bank's graduate program, LEAD, which focuses on fresh grads or have a few years of experience.
