UOB Revamps Lady's Card Rewards Program
United Overseas Bank, or UOB, has revamped its iconic Lady’s Card rewards program in line with the changing priorities of women.
Based on an analysis of women's credit card spending over the last five years, United Overseas Bank (UOB) decided to revamp its Lady's card rewards program to reflect changing priorities of women.
«Since launching Singapore’s first dedicated card for women in 1989, we can see that what works for one set of women today may not for the same set tomorrow,» said Jacquelyn Tan, head of Personal Financial Services Singapore at UOB, in a media statement.
Over the years, one in five women in Singapore now holds a UOB Lady’s Card, the bank said.
Different Segments
The bank's data found that as women cross from one age set to the next, their spending habits change in line with their earning power and life choices.
«For the younger set who are starting out in their careers, they allocate more of their credit card spend towards after-office activities including dining out, entertainment and transport than other generations. The more established she becomes in her career, the more she spends on travel and fashion,» Tan said.
One in Two Women in Singapore
Unsurprisingly, those above 36 years old spend the most on their families but still treat themselves through fashion, travel and beauty and wellness treatments.
Currently, UOB said it serves one in two women in Singapore, and through the transactional data and insights they have gained, the bank is upgrading the card to ensure it always meets the lifestyle and life choices of women.
