OCBC Launches Digital Dashboard

IMDA Partners Banks and Telcos to Launch «Start Digital» For SMEs

Riding on the trend that small medium enterprises are increasingly using digital apps, OCBC Bank has launched a one-stop digital dashboard that displays these popular business apps.

OCBC Bank, which serves more than 1 in 2 small-medium enterprises (SMEs) in Singapore, has launched a one-stop digital business dashboard that displays apps which provide a holistic view of the business. More than 40 of these business apps, including the bank’s digital banking platform Velocity@ocbc, can be integrated with the web-browser based dashboard, the bank said in a media release.

«Running a business requires owners and managers to keep track of many aspects – sales, inventory, human resources, and banking. We anticipate that this (dashboard) will become a command centre for them – something that they will keep accessing every day – as it provides real, actionable insights in one place,» said Melvyn Low, Head of Global Transaction Banking, OCBC Bank.

Spending on Popular Business Apps Doubled

Based on OCBC Business Debit Card spending data, SME expenditure in 2018 on some of the most popular business apps such as Facebook, Xero, MailChimp, Shopify and Quickbooks, hit S$9 million, almost double the amount spent in 2017.

This is in line with findings from the 2018 SME Development Survey conducted by DP Information Group, where a third of the 2,557 respondents stated that they had already adopted at least one digital solution.

Visuals On The Dashboard

Having the dashboard enables business owners to see key information on all aspects of the business in one place – with just one log in, the bank said.

It integrates with an extensive network of apps supporting business functions like accounting and expense management, sales and inventory, marketing and human resources. Once the apps have been connected to the dashboard, user-friendly graphs and charts displayed via widgets are generated from the apps’ data.

Start Digital Pack For SMEs

The dashboard is free for all OCBC SME customers, with the apps ranging from those that are free to those that cost approximately US$200 per month.

In support of the Start Digital initiative by Infocomm Media Development Authority (IMDA) and Enterprise Singapore (ESG) announced on 9 Jan 2019, OCBC SME customers can sign up for the Start Digital pack in order to get any two of the following four apps – Xero, MailChimp, Shopify or Quickbooks – free for the first 12 months through the dashboard.