Citi's Asian Clientele Clamor for Mobile
Banking through smartphones and tablets powered past other digital means this year to become the most preferred method for Citi’s clients in Asia-Pacific.
Mobile use at Citi has surged in the last 12 months by 48 percent, making it the fastest-growing digital channel at the bank. Digital is also growing rapidly as a source of new business, the bank said in a press release.
Digital acquisition in Citi’s credit cards and loans business grew 57 percent year-on-year, and digital lending now accounts for 40 percent of total consumer loans fulfilled by Citi in the region. The U.S. bank recently reached a major milestone, with three million customers registering to use its voice biometric authentication.
Singapore Chatbot
Citi has established digital credit card partnerships with tech players including Amazon, Grab, Lazada, Expedia, and Airbnb and recently partnered with Facebook to launch its first banking chatbot in Singapore on the social network's messaging service.
«We have been transforming our business to be simpler, faster, scalable and digital,» said Anand Selva, head of consumer banking in Asia and in Europe, the Middle East, and Africa.
