Asian fintech firm 8 Securities, has announced the upcoming launch of what it claims will be Asia’s first robo-advisor mobile app. Named «Chloe» the service will also offer revolutionary low pricing

In a press release the firm says the 8 Securities app will enable users to set financial goals based on their life stage and income, and help them achieve their goals. Powered by artificial intelligence (AI) and machine learning technologies developed in-house, Chloe will learn day by day as its user base and database grow to optimize goal-setting and portfolio matching for customers with different financial needs.

The minimum investment amount with Chloe will be under 1,000 Hong Kong dollars. In addition, customers will have the freedom to deposit or withdraw money from their portfolio anytime and with no penalty at all.

Chloe is the second generation robo-advisor developed by 8 Securities, the firm introduced Asia’s first intelligently optimised investment service into Hong Kong and Japan since two years ago.

Fintech Innovators

Chloe will ask each new customer a few questions to predict the most important investment goals based on his/her life stage and income. Once the savings goals, target date, initial endowment and suitability are determined, the customer will be presented a personalised portfolio of up to 10 ETFs. Below set out other key features of Chloe:

At the heart of Chloe, the proprietary cloud technology built on Microsoft and Amazon Web Services intelligently optimises the construction and periodical readjustment of a selected exchange traded funds (ETFs) portfolio. The disruptive technology developed by 8 Securities makes it possible for investors to enjoy a customised and globally diversified portfolio at a fraction of the cost charged by banks and brokerages.

Democratise Global Investing

«We believe everyone deserves the same access to world-class investing as the big guys. Chloe answers to the growing demand of investors whose needs are not met by traditional financial services today, providing them with a fully-digitalized alternative to expensive advisory services and potential cross-selling of unnecessary products that still exists at most banks,» said Mathias Helleu, Executive Chairman and co-founder of 8 Securities.

8 Securities was founded in 2011, and has licensed offices in both Hong Kong and Tokyo. In 2016, 8 Securities was named Geek Park’s «Top 50 Most Valuable Startups», and the firm’s CEO Mikaal Abdulla has made FintechAsia’s «Top 38 Fintech Influencers in Asia» list. As of 31 May 2016, 8 Securities held over US$600 million in clients assets.