SocGen Unveils New Asia Pacific CEO

French banking giant Societe Generale has named a new chief executive officer for the Asia Pacific region.

Societe Generale has appointed Jerome Niddam as CEO for Asia Pacific, according to a statement, effective September 1. He will also become a member of the group’s management committee. Based in Hong Kong, he reports to co-heads of global banking and investor solutions Anne-Christine Champion and Alexandre Fleury.

Niddam succeeds Cecile Bartenieff, who will remain with the bank and has been named as head of mobility and international retail banking & financial services.

«The Asia Pacific region plays a key role in Societe Generale group's growth strategy. Thanks to our global reach, we provide access to and from this dynamic region to corporate and financial institutions, while enhancing our local offerings,» said Champion and Fleury.

«Jerome's recognized expertise, combined with his deep knowledge of the Asia Pacific market and our activities, will enable him to execute our ambitious roadmap and accelerate the development of our franchise.»