StanChart Nets Ex-HSBC Data Expert
A former data expert from HSBC has joined Standard Chartered’s wealth and retail banking unit in the Hong Kong office.
Standard Chartered has appointed Yusuf Demiral as global head, wealth & retail banking (WRB) data, analytics & AI, according to a statement, effective July 7. Based in Hong Kong, he will report to Samir Subberwal, global head, wealth solutions, deposits and mortgages, and chief client officer.
In the newly created role, Demiral will lead the bank’s WRB data, analytics & AI strategy across the end-to-end client journey and collaborate closely with the marketing, digital sales and client experience teams to deliver the overall strategy of the chief client office.
Demiral has over 25 years of banking experience and was most recently the group head of data analytics and customer relationship management for wealth and personal banking at HSBC, where he was responsible for leading a team of over 1,000 professionals in more than 20 markets.
«As we continue to deliver innovative, digital-first personalized experiences for our clients, Yusuf will play a critical role in strengthening the use of data, analytics and AI capabilities to enhance the client journey,» said Subberwal. «His knowledge and deep expertise built over the years will be instrumental for us to continually drive innovation, helping to deepen our client relationships and advance our abilities to meet their evolving needs.»
