Prudential’s Asia asset management arm Eastspring Investments has hired a private banking veteran to lead its distribution efforts.

Salman Haider has been appointed as chief distribution officer at Eastspring Investments and will join the firm’s executive management committee, according to a statement. Based in Singapore, he reports to CEO and interim chief investment officer Bill Maldonado.

Haider is a financial services veteran with 25 years of experience, most recently as CEO for global wealth management at Habib Bank AG Zurich in Dubai. Prior to that, he held private banking leadership roles at Barclays and J.P. Morgan after 13 years with Citi in various senior roles covering wealth management and global markets.