Southeast Asia Fintech Market Set to Surpass $1 Trillion in 2025
According to an analysis of UnaFinancial, the fintech market in Southeast Asia is poised for remarkable growth. This expansion is driven by rapid digital adoption among the region’s young and tech-savvy population.
In 2024, the fintech market in Southeast Asia reached $907 billion. Nearly half of it was dominated by Digital Payments and Transfers, which accounted for 46.8 percent of total market volume.
Digital Commerce came next with 27.5 percent, followed by Digital Banking (18.5 percent), Digital Investments & Wealth Management (4.3 percent), Digital Lending (2.4 percent), and Digital Assets & Blockchain (0.5 percent).
Southeast Asia Still Lags Behind East Asia
Between 2014 and 2024, Southeast Asia's share of the global fintech market has grown from 1.4 percent to 2.6 percent. Within Asia, the region holds a 5.4 percent share of the market.
While Southeast Asia still lags behind East Asia, the upward trend suggests steady growth. Key drivers include mobile-first adoption, government support, and a diverse mix of emerging and mature markets, which creates a dynamic and investor-friendly ecosystem.
Digital Lending Fastest Growing
According to UnaFinancial’s forecast, the total fintech market in Southeast Asia is set to reach $1.073 trillion in 2025, showing an 18.3 percent increase year-over-year.
The fastest growth will be observed in Digital Lending, by 40.1 percent (+$8.7 billion), fueled by the increasing availability of credit in rural and underserved areas.
Digital Assets and Blockchain Flat
Digital Payments & Transfers will continue the momentum with a 20.1 percent growth (+$85.2 billion), followed by Digital Commerce (+18.6 percent or $46.5 billion), Digital Investments & Wealth Management (+14.9 percent or $5.9 billion) and Digital Banking (+12 percent or $20.1 billion).
Digital Assets and Blockchain are projected to remain flat, with minimal growth (+$0.003 billion).
More Than 20 Million Clients
UnaFinancial is a group of companies developing easy-to-use digital financial solutions across Asia and Europe. Since its foundation, the organization has served more than 20 million clients, granting access to loans worth over $2 billion.
